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别克GL8难逃销量大跌命运 中高端MPV市场不会爆发

来源:36氪 2020-05-27 10:43中投投资咨询网 A-A+

  YIXIANGZAIZHONGGAODUANMPVSHICHANGYIZHIDUXIU、GUDUQIUBAIDEBIEKEGL8YENANTAOXIAOLIANGDADIEDEMINGYUN。

  据全国乘用车市场股票配资 联席会(以下简称“乘联会”)公布的销量数据,今年4月,别克GL8批发销量为2768辆,同比大幅下滑60.9%,在MPV车型销量榜单前10名中,这一跌幅仅次于比亚迪宋MAX的78.4%。别克GL8的失速并非个例,1-4月,MPV市场销量前10名车型无一增长,即使把样本扩大至前30名,也只有3款车型保持增长,销量出现下滑的车型占比高达90%。

诸城在线配资  YUCIXINGCHENGFANCHADESHI,CHEQIZHENGZAIZHADUIYONGRUZHONGGAODUANMPVSHICHANG。4YUE12RI,QUANXINYIDAIBIEKEGL8 AvenirAIWEIYAJIAZU“YUNSHOUFA”SHANGSHI,PINGJIEZHEIKUANCHE,SHANGQITONGYONGKEWANGJINYIBUKAITUOHAOHUAMPVLINGYU。5YUE28RI,SHANGQIDAZHONGDAXINGHAOHUASHANGWUMPVWEIRANJIJIANGSHANGSHI,SHOUJIAYUE40WANYUAN。BEIJINGXIANDAIJIANGTUICHUZHUANMENWEIZHONGGUOSHICHANGDAZAODEQUANXINMPVCHEXING,ZHUGONG30WANYUANJIAWEIQUJIAN。DINGWEIGAODUANMPVDESHANGQIRONGWEIiM8JIANGYUJINNIANXIABANNIANSHANGSHI。WEILAIQICHERIBAOHUOXI,GUANGQIFENGTIANJIJIANGYINRUDEMPVCHEXINGTONGYANGMIAOZHUNZHONGGAODUANSHICHANG。

诸城在线配资  SUIZHEERHAIZHENGCEFANGKAIHEXIAOFEISHENGJI,JIATINGRENKOUJIEGOUHESHOURUJIEGOUBIANHUA,ZIJIAYOUCHENGWEICHUXINGXINSHISHANG,XIAOFEIZHEDUISHUSHIXINGYUGONGNENGXINGJIANJUDEMPVDEXUQIUYEJIANGSHUIZHANGCHUANGAO。CHEQIZHENGXIANGXIAZHUDEZHONGGAODUANMPVSHICHANGSHIFOUHUIYINGLAIBAOFA?

  GL8和埃尔法只是个例

诸城在线配资  DAYUE20NIANQIAN,ZHONGGUOGONGWUCHEHESHANGWUCHESHICHANGDUIQIZUOZHONGGAODUANMPVYOUZHEJIAOGAOXUQIU,DANDANGSHIBAOKUODAZHONG、FENGTIAN、BENTIANZAINEIDEZHULIUPINPAIDOUWEITUICHUMPVCHEXING。YUSHI,LVXIANTUICHUQIZUOMPVBIEKEGL8DESHANGQITONGYONG,ZAIZHEIYIXIFENSHICHANGXIANRUWEIZHU,BINGZHANGQIZHANJUDALIANGSHICHANGFENE。

  JINNIANLAI,BIEKEGL8XIAOLIANGBIAOXIANQIANGJING。JUSHANGQITONGYONGBIEKEGUANFANGSHUJU,BIEKEGL8 2017NIANQUANNIANXIAOLIANGDA14.51WANLIANG,TONGBIZENGZHANG82.3%;2018NIANXIAOLIANG14.34WANLIANG,LINGPAOHEZIMPVNIANDUXIAOLIANGBANGDAN,NIANXIAOLIANGCHAODIERMINGAILISHEN(47504LIANG)LIANGBEIZHIDUO。

诸城在线配资  ZAICHESHIXIAHUADE2019NIAN,BIEKEGL8NISHIZENGZHANGPAOYINGCHESHIDAPAN。CHENGLIANHUISHUJUXIANSHI,2019NIAN,BIEKEGL8NIANLEIJIXIAOLIANGDA14.76WANLIANG,TONGBIZENGZHANG6.0%,ZAIMPVCHEXINGXIAOLIANGBANGDANWEILIEDIER,JINCIYU“SHENCHE”WULINGHONGGUANG。

诸城在线配资  ZAIZHONGGAODUANMPVCHEXINGZHONG,CHULEWANGZHEBIEKEGL8ZHIWAI,HAIYOUYIGETEBIEDECUNZAI——SUYOU“JIAJIAWANG”CHENGHAODEFENGTIANAIERFA。ZHEIKUANHAOHUAMPVYU2010NIAN11YUEJINRUZHONGGUOSHICHANG,GUANFANGZHIDAOJIAWEI77.20WAN-82.30WANYUAN,YOUYUHUOYUANJINQIAO,XUQIUGAOZHANG,JIBIANSHIRUCIGAOANGDESHOUJIA,XIANGYAOMAIYILIANGAIERFARENGRANXUYAOJIAJIAYUE30WANYUAN,PAIDUI1-3GEYUECAINENGTICHEYESHUYUCHANGTAI。

  CHANGDAOAIERFADE“TIANTOU”ZHIHOU,FENGTIANCHENSHITUICHULEFENGTIANWEIERFAHELEIKESASILM。ZHEILIANGKUANCHETONGYANGSHUYUHAOHUAMPV,ZHISHIDINGWEIHESHEJILVEYOUBUTONG。BUGUO,BIEKEGL8YUFENGTIANAIERFADECHUANQIBIAOXIANBINGBUNENGZHENGMINGZHONGGAODUANMPVJIJIANGBAOFA。BIEKEGL8XIAOLIANGNISHISHANGZHANGZHUYAOSHIYINWEIQUEFAYOULIDEJINGZHENGDUISHOU,“MUQIAN,ZHONGGUOMPVSHICHANGJIEGOUBUWANSHAN,GAODUANMPVCHEXINGZHIYOUGL8DENGSHAOSHUKEXUANXIANG,XIAOFEIZHEDEXUANZEMIANBIJIAOZHAI。”CHENGLIANHUIMISHUZHANGCUIDONGSHUDUIWEILAIQICHERIBAOBIAOSHI。

  CIWAI,FENGTIANAIERFABEISHOUZHUIPENGYEBUJUBEISHICHANGDAIBIAOXING。WEILAIQICHERIBAOLEJIEDAO,MEINIANFENGTIANFENPEIJIZHONGGUOSHICHANGDEAIERFAZHIYOU1000LIANGZUOYOU,ZHEIXIEJINKOUCHEBEISHANGHAIYIJIAWAIMAOGONGSIDANDUYUNZUO、XIAOSHOU,QITAQUDAOJINKOUDEAIERFASHANGBULE3CHAO(China Compulsory Certification),YINCIJUYOUHENGAODEYIJIAQUAN。

  中高端MPV市场不会爆发

  ZHONGGAODUANMPVSHICHANGSHIFOUJIANGYINGLAIJINGPENSHIFAZHAN,QISHIPINGJINNIANLAIMPVZHENGTIZOUSHIKEYIZUOCHUTUIDUAN。

  2017NIAN,LIANXU4NIANBAOCHIGAOZENGZHANGQUSHIDEMPVZHOURANSHISU。CHENGLIANHUISHUJUXIANSHI,2017NIANZHONGGUOMPVSHICHANGLEIJIXIAOLIANG203.9WANLIANG,TONGBIDAFUXIAHUA18.5%,PAIMINGQIAN10WEIMPVCHEXINGZHONGYOU7KUANCHEXINGXIAOLIANGCHUXIANXIAHUA。CIHOU,YUANBENJISHUJIAOXIAODEMPVXIFENSHICHANGXUNSUSHOUZHAI,QIESHOUSUOFUDUYUANCHAOCHUCHESHIXIAHUAFUDU。

诸城在线配资  CHENGLIANHUISHUJUXIANSHI,2018NIAN,MPVSHICHANGXIAOLIANG166.44WANLIANG,TONGBIXIAJIANG17.4%。2019NIAN,MPVSHICHANGQUANNIANLEIJIXIAOLIANG137.2WANLIANG,TONGBIXIADIE18.2%。2018、2019NIAN,MPVSHICHANGLIANXULIANGNIANCHENGWEIXIAYICHENGYONGCHEJIANGFUZUIDADEXIFENSHICHANG。

  今年1月份,MPV市场销量为9.9万辆,市场占有率仅5.7%。2-3月,MPV市场仍未止住大幅下滑的脚步。3月份,MPV销量下滑33.1%,远高于SUV和轿车17.1%和23.7%的降幅;4月份,MPV市场销量同比下滑虽然收窄至26.4%,但销量表现仍明显逊于轿车SUV车型,轿车诸城在线配资销量4月同比下滑9.4%,SUV车型已扭转跌势,同比上涨2.2%。这意味着,自2017年以来,虽然内部低端市场和中高端市场出现调整,但中国MPV市场整体仍在不断萎缩,被寄予厚望的“蓝海”迟迟没有出现。

  此外,持续数月的突发疫情在较大程度上限制了中高端消费,经济下行,消费者愈加攥紧口袋。方正证券统计发现,根据车企公布的4月销量快报,更多消费者购车时选择了中低端市场的品牌及车型。具体来看,平均售价较低的上汽通用五菱4月销量同比上升13.5%至12.7万辆,长城汽车主打中低端市场的哈弗M6销量同比上涨50.9%至1.5万辆。“中高端MPV市场潜力是存在的,但是肯定不会迎来爆发,中高端MPV主要还是商用需求大,消费者的家用场景选择仍以SUV为主。在消费者看来,SUV目前仍是较为时尚的车型,而且具有偏越野的风格。”崔东树对未来汽车日报(ID:auto-time)表示。

  汽车行业资深分析师钟师进一步判断,MPV诸城在线配资仍是小众需求,市场占比低,未来几年不会出现井喷式增长。

新冠疫情搅动中国经济,也为很多行业带来重大机会!
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